News room: London Book Fair - Advice for Authors

London Book Fair - Advice for Authors by Anna Lewis

Are you a UK based author? Have you thought about paying a visit to the London Book Fair? Authors are becoming a larger element publishing conferences. It may sound odd, but they have previously been on the sidelines of big industry events. The change is most likely due to an increasing number of authors performing spectacularly without the backing of a publisher, as well as recognition that authors’ involvement and understanding of the evolving nature of design, marketing and selling of books is important to the industry’s future.


The Tools of Change conference in New York, February 2013 was noted for its increased emphasis on the author’s role in the digital revolution of the publishing industry. Whether you’re still writing, self published, or traditionally published there’s plenty you can learn by attending events like TOC and the London Book Fair (LBF).

We’ve put together some thoughts on why you might want to go, and ways to make the most of it:


  • Identify the challenges publishers are facing.
    If you’re a self published author then you are effectively grappling with many of the same issues as the big guys. Read the Book Fair publications, head to a few of the seminars and find out what you should be reading up on.
  • Figure out how digital technology helps you take advantage of being small
    Ok maybe you don’t have the same scale and resources as big publishers but there are actually some advantages. One of publishers’ major hurdles is that they tend to need permission from authors before they try something new and also need to worry about territorial rights. For authors however, they have the freedom to try whatever they want!
    Another hurdle for publishers is having huge back catalogues and legacy systems that they have to maintain and convert. Authors, on the other hand, are more flexible and can jump straight into more up-to-date technology without necessarily worrying if it’s compatible with a file they created ten years ago. LBF is a great way to learn more about the options that are out there. Head to the Digital Zone and ask for info.

  • Find out what kind of books/authors publishers are looking for
    If you are looking for a publisher, then some of the seminars and themes can give you insight into areas publishers are focusing when it comes to new acquisitions. If you already have a publishing deal then it makes sense to be savvy about digital opportunities and challenges, to make sure your book is being handled well and you become indispensable.
  • Learn, don’t pitch
    Pitching your book to publishers at LBF is a long-shot. You’ll need to have a lot of sales behind you. The vast majority of meetings are made in advance and you’ll be competing with a host of agents. Plus, most of them won’t accept submissions anyway.
    However, there is plenty that you can learn about publishers by getting a better feel for their business.
    Publishers tend to want the books they take on to fit into one of the genres or categories that they already deal with. They ask from the very beginning, “How will I market this to consumers?” If there are stands with books on display, ask yourself if you can imagine your book standing next to theirs. Getting a better idea of a publisher’s ‘brand’ will enable you to be more targeted in submissions.
  • Pick up tips from the pros
    If you’re a self-publisher then take a good look around at things like book covers, sales copy, marketing campaigns – publishers have had to think a lot about how they sell their books to consumers and bookshops and there’s a wealth of knowledge to be gained from close examination. What do you think works best? Are there any trends you might like to follow? Take photos of books, posters, flyers etc to help you when you reach that stage of designing or marketing your book.

  • Get tips from the authors
    There’s plenty to be gained by listening to people who have been through the process. There’s a stream of author events. There’s plenty of good speakers, but we’d particularly recommend looking out for Polly Courtney. She is a great speaker and is going to be in the dedicated ‘Author Lounge’ talking about ‘The Author as an Entrepreneur’. She’ll be offering advice from her experience (and success) as both a traditionally published and self-published writer.
  • Wear comfortable shoes
    Seriously. Earls Court is ridiculously huge. I would take a segway if it was socially acceptable (and I owned one).
  • Head for the drinks!
    There are quite a few networking opportunities which leave room for little miss serendipity to throw something unexpectedly useful your way. I’d recommend checking out the Bookmachine drinks on Monday# and Byte the Book drinks on Tuesday. Both are at 4.30pm in the Digital Zone. They both give you the option to get a discounted London Book Fair entrance ticket!

6 Posts

Purple_arrow_down-0d1dfe1ae10f7ada403ca338a776f4e2 Latest response Purple_arrow_down-0d1dfe1ae10f7ada403ca338a776f4e2 Most popular response
    Wendy Spenceley

    Wendy

    09 Apr 20:44
    This is really good advice – I will try to go – thanks Anna :o)
    Daisy Faith

    Daisy

    09 Sep 12:12
    Great Post “London Book Fair – Advice For Authors” essay writing service
    Jennifer Brownz

    Jennifer

    15 Nov 09:00
    There is very good website for chance to win schalorship , I liked this website and thanks for share it. read manga online in high quality for free at KissManga
    ritta sinah

    ritta

    12 Aug 11:01
    This article is awsome very good. check for Female to male Body massage in Delhi spa in delhiFemale to male Body to Body massage in Delhi full body massage in delhi ncrFemale to male Body to Body massage in Delhi full body massage in new delhiBody to Body massage in Delhi spa in delhi ncrmale to Female Body to Body massage in Delhi female to male body massage in delhiNuru Body to Body massage in Delhi full body to body massage in south delhiFemale to male Body to Body massage center in Delhi body massage in delhi ncrHappy Ending Body to Body massage in Delhi b2b massage parlour in delhiBody to Body Spa in Delhi body massage in delhiFemale to male Erotic Body to Body massage in Delhi body massage centre in delhiFemale to male Sensual Body to Body massage in Delhi full body to body massage in south delhispa in delhi full body to body massageFemale to male Body massage in Delhi full body to body massage in delhi ncrbody to body massage in south delhi
    ritta sinah

    ritta

    23 Sep 08:12
    we are offering the following services Best Erotic Body to body Massage in delhi Female to male Best Body to body Massage in delhi B2b massage in delhi at low price Best Body to body Massage center in delhi Best and low price Body to body Massage in delhi Sensual body Massage in delhi Best center for Body to body Massage in delhi Total Relax spa Body to body Massage in delhi luxury Body to body Massage in delhi Female to male spa and body Massage in delhi Best Body to body Massage in delhi Happy ending Body to body Massage in delhi Female Body to body Massage in delhi Center for Body to body Massage in delhi Young and beautiful Body to body Massage in delhi Amazing and low price Body to body Massage in delhi happy ending body Massage in delhi at low price Low Price happy ending Body to body Massage in delhi full Body to body Massage in delhi South Delhi Body to body Massage in delhi Body to body Massage in Green park Best Body to body Massage in delhi Best nuru body Massage in delhi Nuru body Massage in delhi Body to body Massage center in delhi Female to male Body to body Massage in delhi Low Price Body to body Massage in delhi Body to body Massage in New Delhi Relax spa and Body to body Massage in delhi Relax spa and Body to body Massage in delhi Relax Body to body Massage in delhi Thai Body to body Massage in delhi Nuru Body to body Massage in delhi Sandwich Body to body Massage in delhi Female to male Body to body Massage in delhi Best Body to body Massage in delhi Best Body to body spa in delhi Body to body spa in delhi at low price b2b spa Massage in delhi Total Relax body Massage in delhi best spa and body Massage in delhi Female to male at low Body to body Massage in delhi Nuru spa Massage in delhi Body to body Massage in delhi Relax spa Body to body Massage in delhi Jobs spa spa center in delhi at low price Amazing spa and Body to body Massage in delhi total Relax spa Body to body Massage in delhi Best Body to body Massage center in delhi low price body Massage in delhi Spa massage Body to body Massage in delhi Low price Body to body Massage in delhi stres free life full body massage in delhi nuru body to body massage in delhi best body to body massage in delhi at low price body massage in Green park and delhi body massage center in Green park body massage in delhi by female to male Total Relax spa and massage center in delhi at low price the Relax spa in delhi at low price massage center Spa massage center in delhi Spa center for full body massage 5 top massage center in delhi body massage from beautiful girls Best spa and massage center in delhi Relax body to body spa and massage center Full Massage Body to body Massage in delhi Best Body to body Massage in delhi Total Relax spa Body to body Massage in delhi Sandwich Body to body Massage in delhi Total Relax spa Best Body to body Massage in delhi Full Body to body Massage in delhi Best Price Body to body Massage in delhi Total Relax spa Body to body Massage in delhi Thai Body to body Massage in delhi Nuru Body to body Massage in delhi sopay Body to body Massage in delhi happy Ending Body to body Massage in delhi Body to body Massage center in delhi Body to body Massage in delhi by Young Girls Best Body to body Massage in delhi by young women Cross Body to body Massage in delhi b2b massage and Body to body Massage in delhi Aroma oil Body to body Massage in delhi Sensual Body to body Massage in delhi Erotic Body to body Massage in delhi High Sensual Body to body Massage in delhi happy ending Body to body Massage in delhi Total Relax Body to body Massage in delhi Best b2b Body to body Massage in delhi Total Relax spa Body to body Massage in delhi Total Relax spa Body to body Massage in delhi Spa in delhi Body to body Massage in delhi Best spa in delhi Relax spa green park body Massage in delhi body Massage in delhi happy ending Body to body Massage in delhi Nuru center for massage Spa center in delhi we are happy to provide these services Nuru Massage in delhi price soapy masssage in delhi price sandwich massage in delhi price tantra massage in delhi price body to body massage price Thai massage in delhi price B2b massage in delhi price Full body Massage in delhi price Lomi lomi massage price in delhi happy ending massage in delhi price Sandwich massage price in delhi Aroma therapy price in delhi Body Massage in Delhi Body to body massage body to body massage in delhi b2b massage b2b"> massage in delhi b2b spa b2b spa in delhi Thai body Massage in Delhi Full body spa in Delhi Body massage in Malviya nagar Body massage in south delhi Body massage price in delhi spa-in-delhi/b2b massage in delhi about-us/Female to male body massage in delhi erotic-massage-in-delhi/thai massage in delhi nuru-massage-in-delhi/thai body to body massage in delhi sandwich-massage/Full body massage in delhi body-body-massage/Female to male full body massage in delhi balinese-massage/body massage female to male in delhi soapy-massage-delhi/sensual body massage parlour in delhi Massage parlour massage parlour in delhi Nuru massage in delhi tantra massage in delhi nuru Massage Soapy Massage in delhi Nuru Massage in delhi price soapy masssage in delhi price sandwich massage in delhi price tantra massage in delhi price body to body massage price Thai massage in delhi price B2b massage in delhi price Full body Massage in delhi price Lomi lomi massage price in delhi happy ending massage in delhi price Sandwich massage price in delhi Aroma therapy price in delhi Body Massage in Delhi Body to body massage body to body massage in delhi b2b massage b2b massage in delhi b2b spa spa in delhi Thai body Massage in Delhi Full body spa in Delhi Body massage in Malviya nagar Body massage in south delhi Body massage price in delhi b2b massage in delhi Female to male body massage in delhi thai massage in delhi thai body to body massage in delhi Full body massage in delhi Female to male full body massage in delhi body massage female to male in delhi sensual body massage parlour in delhi Massage parlour massage parlour in delhi Nuru massage in delhi tantra massage in delhi nuru Massage Soapy Massage in delhi
    Daisy Faith

    Daisy

    25 Jul 05:51
    ] google
Purple_arrow_up-53af132e228e5075307be4092eb6fda7 First Post

Your comment

Share

About

Written by
Anna Lewis
Published on
09/04/2013
Tags
Events