News room: 5 Questions for Literary Agent, Julia Kingsford

5 Questions for Literary Agent, Julia Kingsford  by Sarah Juckes


The CN team have had the pleasure of knowing Julia Kingsford since before her days as CEO of World Book Night, and were so excited to hear about her ‘new kind of literary agency’: Kingsford Campbell Literary & Marketing Agents. This week, we caught up with her to get the lowdown on the ‘marketing’ part of the agency, what kind of writing she is looking for and her views on self-published books.





1) What’s your reasoning behind setting up a Literary & Marketing agency? How will this be different from usual Literary Agencies?

There is nothing about the publishing industry that isn’t changing. Digital has hugely opened up the marketplace and it means connecting an audience to a writer is harder and more important than ever. Publishers are expecting more and more from writers in terms of marketing and promotion but, to be honest, we also believe that writers should be taking more responsibility for it too. As an author your brand is vital and you should take its development and protection seriously, it’s not enough to leave that to a publisher anymore, especially when over the course of a career you may have several. So as well as helping shape work and negotiating deals as any traditional agent would, we offer our clients marketing, brand and digital consultancy, the aim of which is to ensure that you reach more readers and sell more books. We’ll work with you and your publisher at every stage from pitch to publication to ensure that we’re taking advantage of every possible opportunity to promote your book as best as can be done.


2) What can you do for writers?

For all writers we’d start by looking at what your current market position is and work with you to develop that in the direction you want it to go. This could take the form of advising on digital assets, websites and social media, how to make them work best for you or, if desired, manage them on your behalf. Around specific publications we’ll work with your publisher to ensure the campaign is delivering everything it should and between publications we’ll do whatever we can to make sure your books and your backlist keep selling.


3) There has been talk recently that literary agents are no longer relevant to authors. What’s your view on this?

It’s certainly true that it’s never been easier for anyone to publish a book without either a publisher or an agent, but that doesn’t mean they’re no longer relevant. Lots of people resent the idea of someone taking 15% of your hard earned money for seemingly not doing anything, but in fact agents add a huge amount of value. Aside from the established relationships with publishers that means proposals get read quicker, agents can offer advice and practical support throughout the process and, frankly, ensure you earn more money. I’ve just taken on an author who had chosen not to have an agent, but he approached me because he was tired of being distracted by everything he had to do for himself. He’d negotiated a contract but hadn’t signed it yet, which was lucky, as I was able to pretty much double his royalties. If you have both the skills and the time to agent or publish your book as well as a professional would, then I would say go for it, but if you don’t then they’re still pretty valuable.


4) What kind of books are you looking for, and how can writers submit to you?

We don’t have any specialisations at the agency, so we’ll happily look at any submission and we’re equally interested in fiction and non-fiction, adult, YA and children’s. There’s a form on our website so we can automate everything, making it easier for us to read, evaluate and get back to you whether we’d like to represent you or not.


5) Are you open to accepting self-published titles?

Yes!



So there we have it! As a new agency, they are looking for new authors, so click here to find out more about submitting to the agency.

CompletelyNovel sends its best books to literary agents each month. Click here for more details.





Further reading:

15 Posts

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    Brian Lux
    1

    Brian

    24 Jul 17:14
    I wonder if this lady would look at/help to get my children’s book, Court of Foxes, re-issued. Briefly it won a publication contract, got four reviews from fellow authors (some well known), but the company went bust soon afterwards. Rights have returned to me of course, and a new publisher in Finland had offered, but I’m not happy, as I’d rather be able to meet those I deal with. Still have the CD of script/ hard copy.
    jiya joseph

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    13 Jun 12:30
    Julia Kingsford is one of the famous literary agents who have set up a Literary and Marketing agency. This agency is quite different from the other based on the publication method. This can help in the promotion of the book. computer virus removal
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    rizah

    21 Feb 11:08
    the information which you have shared here helps all to understand the literary and the marketing agency. the point by point explanation was very useful for us.thank you so much for the share.touring washington dc
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    01 Mar 11:49
    I think the piece of information which you have provided here would be useful to all to get some idea on the questions which are to be asked to a literary agent. Surely I will share these with my friends. Thank you. professional picture editing
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    02 Mar 11:57
    I have got some idea regarding the literary agencies through this blog. The works done by the literary agents are really awesome and this blog gives more details regarding it. I wish to publish my own publications and hope that this blog really helps me for that.sleep apnea mouth guard
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    30 Apr 07:58
    It was great listening to Julia Kingsford and her ideas about modern style of writing. She is a wonderful person and I am glad to read about her new venture Literary & Marketing agency. Keep posting more such flash player not working on chrome interesting news.
    jiya joseph

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    These are some for the 5 questions that most of the literary agents face. They should be prepared in order to provide the best answer so that the authors are satisfied and they provide you the work to publish the copy. best internet providers in my area
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Written by
Sarah Juckes
Published on
23/06/2014
Tags
Literary agent and Questions