News room: 5 Marketing tips for authors who 'Don’t Do Marketing'

5 Marketing tips for authors who 'Don’t Do Marketing' by Jessica Barrah

We’re getting a few emails at the moment from authors who claim they ‘don’t do marketing’. So how can you promote your book if you have no previous marketing experience? Although marketing sounds tough, all it really means is letting as many people as possible know about your book. Different authors will do this in different ways – and there’s no ‘right way’ of doing it.

Here are our five easy tips to help your book get the attention it deserves, in a way that suits you.



1. Get to know your book

You know your book inside out, but perhaps only in terms of writing it. You need to get to know it from the point of view of a reader, choosing whether to buy or not to buy your book.

Ask yourself the following questions:

What’s your book about?
Is it in a particular genre?
Is it like any other popular books?
Do you write in a similar style as any other successful author?
Who do you think your potential readers are?
What kind of people are they?
What other books would these readers like?

Once you know the answer to these questions, you’ll can visualise much better how it will sit in the marketplace.

Find out more about identifying your audience, and creating your ‘author brand’.


2. Metadata Matters

For people to find your book online, you also need to get the metadata right. Metadata is simply “data about data”, and includes all the information about your book that isn’t the story itself. That’s the book cover and title, the traditional blurb, and the tags that make it easier for search engines to find it.

Getting these right will make your book talk for you, letting readers know what it’s about before they’ve looked inside.

Now you’ve got to know your book better, it will be easier to design your cover. You’ll know its genre, and create your cover to fit in with other similar books. These days that means designing a cover that also looks good as a thumbnail image online.

Click here to find out more about metadata.

Click here to find out more about cover design.

We also have some Pinterest boards about book covers which you can find here.



3. Elevator Pitches

An elevator pitch just means pinpointing the essentials of your book, and finding a way to get that across to others in an economical way.

This is not ‘Dragon’s Den’ – you don’t have to be in a lift with the CEO of a major publishing house. It can actually be fun trying to get your pitch stripped down to the bare bones. Try writing an elevator pitch as a haiku! It will also help you when you’re writing the blurb on the back of your book, and of course, when people ask you what your book is about, you can tell them in a concise and professional manner.



4. Get Connected

Writing a blog can be a great way of connecting with people – with other writers as well as potential readers. You can write about your writing process, about the progress of your book, your self-publishing journey, or about your life in general.

There’s lots of information about how to write a blog on the internet, including this one:
How to Write Great Blog Content

You can create your blog for free on platforms such as www.blogger.com, WordPress.com, Medium or Tumblr.com.

It’s just another outlet for your writing – and the things you write about can even turn into a book, as they did for authors such as Julie Powell whose blog eventually became the film, ‘Julie and Julia’.


5. Get Social

Some people constantly use social media to tell the world what they are up to. If you aren’t so keen, you could rope in friends or family members who love tweeting or sharing things on Twitter and Facebook to publicise your book.

Of course, you can also get social in the real world. Tell your friends and family to pass on the news that your book is coming out. Make flyers for your book, and leave them in places such as libraries and local book shops. You can ‘network’ at book events to meet potential readers, or people that might be able to help you with your book.

Read our ’Beginner’s Guide to Networking for Authors

However, keep in mind that you can ‘network’ anywhere – it’s just basically chatting to people and being friendly. Let everyone you meet know about your book – shop assistants, hairdressers, even people you meet on the bus … it all helps!



Conclusion

Hopefully by this point you’re feeling positive about marketing. You might want to read more about it in our advice pages, or even download our CompletelyNovel marketing guide here.

You don’t have to do anything you’re not comfortable with. Just try and think of marketing in a different way, and it won’t seem so daunting. As a writer, you are already creative – try using that creativity with your marketing, and you won’t go far wrong.




Further Reading

How to Pitch a book to a Journalist

What is an author brand strategy?

What Is Metadata And How Can It Help Me As An Author?

8 Posts

Purple_arrow_down-0d1dfe1ae10f7ada403ca338a776f4e2 Latest response Purple_arrow_down-0d1dfe1ae10f7ada403ca338a776f4e2 Most popular response
    Visitor
    2

    Peedie

    17 May 07:00
    This article will help get my book Stanley’s Coat noticed. I was not sure where to start marketing before I read this great advice. I have already created a Facebook page, so onwards and upwards.
    Peter Sain ley Berry
    1

    Peter

    20 May 09:47
    Yes I must do that for ‘The Russian Chocolate Maker’s Lover.’ Thanks for the tips.
    Dehumidifier  Reveiws 2016

    Dehumidifier

    03 Oct 06:33
    Da Clipping Path provides professional photo retouching service, photo editing and photo background remove services for corporate & individual clients.I have read your blog post on. Thank you very much for sharing this awesome post. I will visit again to read more post photo retouching services
    Ashwin kr

    Ashwin

    31 May 08:03
    If you people not sure how to play this single player Puzzle game online and where to catch all the latest features the i am here to help you.Go to this website homepage free online bejeweled 3 games and make sure yourself about each and everything about this online game service.
    rosesandra sandra

    rosesandra

    21 Jun 06:34
    Da Clipping Path gives proficient photograph correcting administration, photograph altering and photograph foundation evacuate administrations for corporate and individual clients.I have perused your blog entry on. Much thanks for sharing this wonderful post. I will visit again to peruse more post website design service
    ritta sinah

    ritta

    12 Aug 08:54
    This article is awsome very good. check for Female to male Body massage in Delhi spa in delhiFemale to male Body to Body massage in Delhi full body massage in delhi ncrFemale to male Body to Body massage in Delhi full body massage in new delhiBody to Body massage in Delhi spa in delhi ncrmale to Female Body to Body massage in Delhi female to male body massage in delhiNuru Body to Body massage in Delhi full body to body massage in south delhiFemale to male Body to Body massage center in Delhi body massage in delhi ncrHappy Ending Body to Body massage in Delhi b2b massage parlour in delhiBody to Body Spa in Delhi body massage in delhiFemale to male Erotic Body to Body massage in Delhi body massage centre in delhiFemale to male Sensual Body to Body massage in Delhi full body to body massage in south delhispa in delhi full body to body massageFemale to male Body massage in Delhi full body to body massage in delhi ncrbody to body massage in south delhi
    ritta sinah

    ritta

    22 Sep 14:15
    Nuru Massage in delhi price soapy masssage in delhi price sandwich massage in delhi price tantra massage in delhi price body to body massage price Thai massage in delhi price B2b massage in delhi price Full body Massage in delhi price Lomi lomi massage price in delhi happy ending massage in delhi price Sandwich massage price in delhi Aroma therapy price in delhi Body Massage in Delhi Body to body massage body to body massage in delhi b2b massage b2b"> massage in delhi b2b spa b2b spa in delhi Thai body Massage in Delhi Full body spa in Delhi Body massage in Malviya nagar Body massage in south delhi Body massage price in delhi spa-in-delhi/b2b massage in delhi about-us/Female to male body massage in delhi erotic-massage-in-delhi/thai massage in delhi nuru-massage-in-delhi/thai body to body massage in delhi sandwich-massage/Full body massage in delhi body-body-massage/Female to male full body massage in delhi balinese-massage/body massage female to male in delhi soapy-massage-delhi/sensual body massage parlour in delhi Massage parlour massage parlour in delhi Nuru massage in delhi tantra massage in delhi nuru Massage Soapy Massage in delhi Nuru Massage in delhi price soapy masssage in delhi price sandwich massage in delhi price tantra massage in delhi price body to body massage price Thai massage in delhi price B2b massage in delhi price Full body Massage in delhi price Lomi lomi massage price in delhi happy ending massage in delhi price Sandwich massage price in delhi Aroma therapy price in delhi Body Massage in Delhi Body to body massage body to body massage in delhi b2b massage b2b massage in delhi b2b spa spa in delhi Thai body Massage in Delhi Full body spa in Delhi Body massage in Malviya nagar Body massage in south delhi Body massage price in delhi b2b massage in delhi Female to male body massage in delhi thai massage in delhi thai body to body massage in delhi Full body massage in delhi Female to male full body massage in delhi body massage female to male in delhi sensual body massage parlour in delhi Massage parlour massage parlour in delhi Nuru massage in delhi tantra massage in delhi nuru Massage Soapy Massage in delhi Best Erotic Body to body Massage in delhi Female to male Best Body to body Massage in delhi B2b massage in delhi at low price Best Body to body Massage center in delhi Best and low price Body to body Massage in delhi Sensual body Massage in delhi Best center for Body to body Massage in delhi Total Relax spa Body to body Massage in delhi luxury Body to body Massage in delhi Female to male spa and body Massage in delhi Best Body to body Massage in delhi Happy ending Body to body Massage in delhi Female Body to body Massage in delhi Center for Body to body Massage in delhi Young and beautiful Body to body Massage in delhi Amazing and low price Body to body Massage in delhi happy ending body Massage in delhi at low price Low Price happy ending Body to body Massage in delhi full Body to body Massage in delhi South Delhi Body to body Massage in delhi Body to body Massage in Green park Best Body to body Massage in delhi Best nuru body Massage in delhi Nuru body Massage in delhi Body to body Massage center in delhi Female to male Body to body Massage in delhi Low Price Body to body Massage in delhi Body to body Massage in New Delhi Relax spa and Body to body Massage in delhi Relax spa and Body to body Massage in delhi Relax Body to body Massage in delhi Thai Body to body Massage in delhi Nuru Body to body Massage in delhi Sandwich Body to body Massage in delhi Female to male Body to body Massage in delhi Best Body to body Massage in delhi Best Body to body spa in delhi Body to body spa in delhi at low price b2b spa Massage in delhi Total Relax body Massage in delhi best spa and body Massage in delhi Female to male at low Body to body Massage in delhi Nuru spa Massage in delhi Body to body Massage in delhi Relax spa Body to body Massage in delhi Jobs spa spa center in delhi at low price Amazing spa and Body to body Massage in delhi total Relax spa Body to body Massage in delhi Best Body to body Massage center in delhi low price body Massage in delhi Spa massage Body to body Massage in delhi Low price Body to body Massage in delhi stres free life full body massage in delhi nuru body to body massage in delhi best body to body massage in delhi at low price body massage in Green park and delhi body massage center in Green park body massage in delhi by female to male Total Relax spa and massage center in delhi at low price the Relax spa in delhi at low price massage center Spa massage center in delhi Spa center for full body massage 5 top massage center in delhi body massage from beautiful girls Best spa and massage center in delhi Relax body to body spa and massage center Full Massage Body to body Massage in delhi Best Body to body Massage in delhi Total Relax spa Body to body Massage in delhi Sandwich Body to body Massage in delhi Total Relax spa Best Body to body Massage in delhi Full Body to body Massage in delhi Best Price Body to body Massage in delhi Total Relax spa Body to body Massage in delhi Thai Body to body Massage in delhi Nuru Body to body Massage in delhi sopay Body to body Massage in delhi happy Ending Body to body Massage in delhi Body to body Massage center in delhi Body to body Massage in delhi by Young Girls Best Body to body Massage in delhi by young women Cross Body to body Massage in delhi b2b massage and Body to body Massage in delhi Aroma oil Body to body Massage in delhi Sensual Body to body Massage in delhi Erotic Body to body Massage in delhi High Sensual Body to body Massage in delhi happy ending Body to body Massage in delhi Total Relax Body to body Massage in delhi Best b2b Body to body Massage in delhi Total Relax spa Body to body Massage in delhi Total Relax spa Body to body Massage in delhi Spa in delhi Body to body Massage in delhi Best spa in delhi Relax spa green park body Massage in delhi body Massage in delhi happy ending Body to body Massage in delhi Nuru center for massage Spa center in delhi
    ritta sinah

    ritta

    12 Dec 09:18
    massage spa Near me Body massage Near me sexy massage massage near me massage Spa massage parlour in delhi massage job delhi ncr body massage for men at home in delhi russian massage centre in delhi massage centre for men in delhi male massage parlours in gurgaon massage centre for men in delhi cheap massage in south delhi massage parlour rates in delhi full body massage parlours in delhi karol bagh massage service in delhi hotels cheap massage parlour in gurgaon delhi massage parlour phone number cheap massage centre in delhi body massage rate in delhi delhi massage center job girls for massage in delhi cheap body massage parlour in delhi hotel massage in delhi body massage course in delhi job body massage center delhi ayurvedic body massage in delhi body massage by women in delhi job in massage center in delhi massage by ladies in delhi neuro massage oil male to male body massage in north delhi body to body slide massage body massage in delhi cheap massage in delhi massage services in new delhi massage center body to body cheap body massage in delhi body massage deals in gurgaon women to men body massage in delhi full body massage center in Delhi massage centre south delhi full body massage in delhi hotel spa full body massage delhi massage parlour in green park delhi massage service new delhi body massage parlour for men in delhi cross gender massage in Delhi body massage parlour in paharganj full body massage in ncr body massage and spa in south delhi massage in saket delhi home massage service in south delhi massage parlour in delhi malviya nagar private massage in delhi hottest massage parlour in delhi best thai massage in delhi ayurvedic massage gurgaon massage parlour in new delhi paharganj body massager price in delhi b to b massage delhi luxury massage in delhi cross body massage in delhi body massage job in delhi massage service in south delhi massage for ladies in delhi body massage parlour connaught place full body massage near new delhi railway station full body massage parlour in paharganj massage parlour body to body massage rooms in delhi erotric massage body massage kerala ayurvedic massage delhi body massage in delhi paharganj massage parlour in delhi price full body massage in paharganj full body massage parlour in delhi ncr body massage male to male in delhi full body massage in delhi with price body massage charges in delhi best body massage parlour in new delhi new delhi body massage parlour full body massage for man in delhi massage for men in delhi body massage in delhi near paharganj massage places in delhi massage offers in delhi beauty services at home in delhi massage parlour in saket delhi best massage in south delhi body massage center in noida massage in cp delhi delhi full body massage centre home service massage in delhi top massage center in delhi body spa male to female in delhi body massage parlour in connaught place male massager required in delhi body spa in delhi ncr body spa at home in delhi full body massage parlour massage price in delhi noora massage best massage parlour in south delhi full body massage deals in delhi best massage service in delhi massage parlour for mens in delhi mens body massage in delhi new delhi massage service full body massage at home in delhi ayurvedic massage in delhi full body massage service in delhi body massage for mens in delhi erottic massage good massage in delhi couple spa deals in delhi bangkok massage in delhi full body oil massage in delhi body massage in malviya nagar delhi best body massage center in delhi massage centre in delhi ncr spa massage parlour in delhi full body massage in paharganj delhi spa parlour in delhi male massage therapist delhi new delhi massage centre massage parlour in delhi for male b to b massage in south delhi man massage centre in delhi massage spa in south delhi massage center in south delhi massage parlour in delhi body to body best body massage spa in delhi massage full body delhi ladies massage center in delhi oil body massage in delhi full body massage in new delhi best massage centre in delhi full body massage parlour in delhi with price massage deals in delhi beauty services at home body massage service in delhi full massage in delhi massage body to body in delhi body massage in connaught place massage parlour new delhi body massage in new delhi full body massage in south delhi body massage deals in delhi delhi massage parlour body to body full body massage center in delhi body massage center in delhi massage in delhi body to body best massage in delhi full body massage in delhi price best body massage in delhi thai massage in delhi body massage parlour in delhi massage center in delhi full body massage in delhi massage in delhi female to male full body to body massage
Purple_arrow_up-53af132e228e5075307be4092eb6fda7 First Post

Your comment

Share

About

Written by
Jessica Barrah
Published on
11/05/2015
Tags
Marketing, Books, Authors, and Self-publishing