Books: Selling with EASE - The Ultimate Field Sales Handbook

By Chris Murray

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The ultimate field sales resource, breaking the sales process down into four, easy to understand stages; Earn the right; Ask the appropriate questions; Solve the problem & Execute the solution. Read by more than 80,000 people worldwide in its first 12 months Now updated with even more down to earth, field tested, hit-the-ground-running advice; Selling with EASE – The Ultimate Field Sales Handbook can help you become more effective, more productive, more successful and happier in what you do - FACT. If you are looking for your first sales position, already in a field sales role or a sales manager looking for new ways to focus the team, this book will prove invaluable.

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Chris Murray

When I was a Sales Director looking for sales trainers to improve my team – to give them the great start that I’d had within larger organisations – I wanted someone that completely understood the role of a field sales team and the market in which I operated.

I didn’t find them!

One of the main reasons I formed Varda Kreuz Training and created the Selling with EASE system stemmed from those frustrations and they were reflected in my reasoning for writing this handbook – there simply isn’t enough out there to help field sales people.

Sure there’s lots of generic work, but nothing for someone stumbling into their first field sales job or looking for a useful refresher.

So here it is – the second edition.

More than 80,000 people have benefited from its contents since it was written in January 2010 – I hope you find it useful too.

Best regards

Chris Murray