One of a planned stable of books from the futureSME initiative: Building Competitive Advantage through Marketing Excellence for Small to Medium sized Enterprises.
This book is backed by the European Union initiative
of the same name and can be read along with participation in this initiative or on its own.
A paperback version is available to purchase here, within Completelynovel.
Check out progress of the futureSME marketing book, now on twitter: Follow here