Book marketing needn’t carry a hefty price tag. There are plenty of free ways to promote your book – and plenty of free tools to help you, too. We’ve scoured the web for ten of our favourite online marketing tools – all absolutely free to use.
Did we miss any? Please leave your tips as a comment below.
This fun photo app is also useful for creating book marketing images. Upload your book cover to one of their templates and your book could be on display on billboards, in magazines or even just in the hands of smiling readers. Pretty simple – and yep – pretty free.
Goodreads is a great free social networking site for readers and offers a whole host of free marketing tools in their author program. Our favourite of these is the Goodreads Giveaway – an easy way to get hundreds of readers bidding to win a copy of your book (and hopefully adding it to their ‘to-read’ lists whilst they’re at it).
When’s the best time to tweet a link to your book? This handy app will analyse your twitter account for you and let you know. It’ll then help you put these tweets into action, or you can schedule them with a free social media management service such as Hootsuite.
Newsletters are perfect tools for turning visitors to your website into readers, and your readers into superfans (more advice on this here). Mailchimp is a free email tool that makes managing and creating emails a bit of a doddle. (For an example of a good newsletter, make sure you’re signed up for ours!)
Have a book about a particular topic or location? Google have a useful alert tool that enables you to set up notifications for when these are in the news. If ‘sports doping’ becomes big news overnight, then you can capitalise on the exposure by sending out press releases about your book on the subject. Never miss an opportunity!
Similar to Google alerts – but focused on those ‘potentially-useful’ contacts you’ve been collecting at events. This handy app connects with your social media and lets you know when your friends are in the news. Then you can reconnect with them by sharing their article, or dropping them a line to see if they need a hand…
‘If you love your books, let them go”. A fun way to increase the amount of people reading and sharing your book. Register a copy with BookCrossing and then leave it in a public place. Hopefully, you’ll then be able to track where it goes and what people think when they read it.
Not a marketing tool per se – but a tool that will help ensure any marketing efforts you do are as good as they can be. This Chrome extension will help correct your spelling, grammar and style in everything from your tweets to your blog posts. Handy.
Thinking of starting up a podcast, or publishing some audio content on your website? This free software helps you record and edit audio content. Afterwards, why not pop your podcast on AudioBoom, or your short story reading on MacGuffin to engage new readers?
If you’ve spent ages crafting a blog post, you’ll probably want to make sure it’s read by as many people as possible (more tips on blogging for authors). Make your post is easy to share with this nifty app – it’s easily embeddable and you can keep track of how many people have liked your content enough to tweet it.
Try our one on for size by sharing this article with your network:
Of course, nothing is quite so handy for your offline marketing than a beautiful print book to sell right there and then. Find out more about how you can start creating your print book for free, here.
Brilliant Sarah, perfect timing for me with EYES OF FREEDOM. Thank you Leslie Walter.
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Manfred said he didn’t philadelphia phillies jersers know that new york mets jersers the Marlins’ new owners planned to tear it down
In the early moments of the interview, Le Batard asked Manfred whether he knew prior to the recent sale to the group fronted by Bruce Sherman and Jeter whether the new owners planned to slash payroll. After some prodding (and Le Batard’s saying that the commissioner was lying), Manfred answered, We do not get involved in operating-level decisions in chicago white sox jersers the ownership approval process.
We did not have chicago cubs jersers player-specific cleveland indians jersers plans from the Miami Marlins or any other team that has been in the ownership process. Those are decisions that the individual owners make, and they do not have to be cleared by us or approved by us. … Those are local decisions that really are not part of the approval process. Those are decisions that the individual owners make, and they do not have to be cleared with us or approved chicago white sox jersers by us.
Manfred went on to say that he didn’t receive a payroll plan from the Marlins until two days prior to his interview miami marlins jersers with Le Batard. cleveland indians jersers More: We don’t get into, are you going to trade ‘Player X’ or ‘Player Y’ at a particular point in time, nor do we ask them to make st. louis cardinals jersers a commitment to people before they even got in and made an evaluation of their talent level, their ability to win with the people that they have. That’s just not how the ownership process works.
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But some of that may not be true
Here’s a key excerpt from a must-read Barry Jackson piece in the Miami Herald:
A source directly involved in the Marlins sales process, after hearing the Le Batard interview, said, miami marlins jersers via text: Commissioner said was not aware of [Jeter] plan to slash payroll. Absolutely not true. They request and receive the operating plan from all bidders.
Project Wolverine [the name for Jeter’s plan] called on his group to reduce payroll to $85 million. This was vetted and approved by MLB prior to approval by MLB. Every [Jeter] investor and non investor has the Wolverine financial plan of slashing payroll to $85 million. Widely circulated.
First off, Project Wolverine is ludicrously self-important and sinister-sounding, as budget strategies go. That’s the name of a secret NSA laboratory deep under the Caballo Mountains in New Mexico, not a financial schematic. Do better, Jeets. Anyhow, there’s enough careful phrasing in Manfred’s comments (operating-level decisions, ‘Player X’ or ‘Player Y’) to give him some plausible deniability. However, the idea that he didn’t know about plans to engage in yet another demo job by Marlins owners strains credulity.