News room: Four Ways to Sell More Books

Four Ways to Sell More Books by Jessica Barrah

As a self-published author with a busy work and social life, how can you fit in the time to market your book? We show you the most efficient ways to increase book sales via email marketing.

To reach the widest customer base, the internet is a really useful tool to connect with potential readers worldwide. Tell people about your book with marketing campaigns via email, newsletters, blogs, Twitter, Facebook and your own website.

In order to sell more books you need:

a) To add subscribers to your email list.
b) To increase the ‘open rate’ – i.e. the amount of people who actually open the email to read it.
c) To increase the ‘click rate’ – the amount of people clicking to buy the book, or at least to find out more about buying it.

As this article from Book Business Magazine describes, the most efficient way of getting more people to buy more books is to increase the click rate. Some of the points it makes seem more related to either eBooks or when you have stocks of printed books to sell – but the advice can still be relevant for print-on-demand books. So how can you make more people click to buy your book?

1. Price

First of all, make sure your are pricing your book at the right level. You have to make the book cheap enough to be attractive, but still cover all your costs to make a worthwhile profit. Read this article about how to price your book correctly.

Is your book available on different platforms at different prices? If you have a website, or are selling your book in person, make sure any books you are selling direct to readers offers them the lowest retail price. Without a third party retailer taking 30% of the profits, you can earn more money.

2. Scarcity

Develop a sense of urgency by telling people that they might miss out on a special offer if they don’t buy your book within a limited time. You could add a discount by reducing the price on CompletelyNovel for a specified time, then putting it back to the normal price. You do need to calculate the profit you would make on each sale with the discount to make sure that it’s worthwhile doing this.

3. Exclusivity

You can ‘corner the market’ by having a special edition of your book that people can only buy from you. You could sell a limited edition, for example of a Luxe edition where there are only a specified number of copies available from your own website. You can still sell your normal versions via Amazon and CompletelyNovel.

4. Bonuses

Use bonuses to encourage people to buy your new book, as well as tempting them to buy your other work. For example, if an older book isn’t selling well, you could add a discounted ‘bundle’ price when customers buy your new book along with older work.

Good luck with your marketing efforts – and let us know if you have any more tips!

Further reading:

7 Posts

Purple_arrow_down-0d1dfe1ae10f7ada403ca338a776f4e2 Latest response Purple_arrow_down-0d1dfe1ae10f7ada403ca338a776f4e2 Most popular response
    Dehumidifier  Reveiws 2016


    31 Aug 06:47

    I have read your blog post on. Thank you very much for sharing this awesome post. I will visit again to read more post dehumidifier reviews

    dehumidifier reviews 2016

    dehumidifier - Most popular response

    04 Oct 17:58

    dehumidifier guy is the provider of best dehumidifier reviews and buying guide. if you want to buy best dehumidifier from marekt please visit dehumidifier reviews from our website and choose your best product.i also suggest your for best
    i also suggest your for best best dehumidifier.its useful for winter.dehumidifier reduce humidity from air

    Angela Maria


    19 Jun 12:46

    The piece of information which you have provided here would be useful to all writers to sell more copies of their books. Could you please provide some effective tips to attract more readers? Hope you will update it soon. Thank you. Tustin garage door repair

    Laraine Arias


    22 Sep 10:59

    Purchasers are normally suspect of a salesman’s pitch. They tune in and assess your remarks progressively. Your words strengthen their convictions, and they turn out to be more positive about their choice – whether to purchase or not to purchase.coursework help uk A prospect’s default position is suspicion, since a great many people expect you will introduce all the great focuses about your book’s substance while you disregard or overlook its disadvantages. In the event that you display it impartially, with a rundown of its advantages and impediments, purchasers will probably accept what you are stating and see your pitch positively.

    Love solution


    29 Dec 13:30

    The concept of your blog is very fresh i definitely sure the visitors who visit your will like your content and pointers.
    Vashikaran mantra in Hindi
    Lost love back by Astrology

    Rehana Malik


    01 Jan 12:49

    Great Post !! Very interesting topic will bookmark your site to check if you write more about in the future.
    Islamic Black Magic Specialist
    Kala Jadu to Get Love Back for Love Attraction

    Future Point


    23 Apr 09:40

    Nice Post and good concept for Sell More Books.
    Online Kundali Matching

Purple_arrow_up-53af132e228e5075307be4092eb6fda7 First Post

Your comment



Written by
Jessica Barrah
Published on
Marketing, Books, Publishing, Self-publishing, Sell, and Emails